AGR KNIT
THE CHALLENGE
A rebrand and animation project for luxury knitwear brand, AGR. Redefining brand personality, developing a compatible visual identity and then expanding on that identity to create a dynamic system that can show change, movement and flexibility.
Client
AGR Knit
Year
2022
ABOUT THE BRAND
AGR is reinventing knitwear for rebellious anti-conformists. Founded in 2019 by Alicia Robinson, AGR is a knitwear brand that speaks through color. AGR is rejuvenating knitwear's dreary reputation by pushing processes and materials.
APPROACH + SOLUTION
The primary logo is a frame containing a particle grid with AGR Knit placed outside the frame. The frame can be used to hold the particle grid as a still or animation, brand imagery, or video content. The particle grid is wave matrix designed to embody the brand's philosophy. It looks as though it is thinking and processing, because AGR is constantly innovating and developing new processes. The type resides outside the frame as a way to symbolize their out of the box thinking. The matrix and color changes for every season to identify and promote that collection.
