DIOR HOLIDAY
THE CHALLENGE
Bring Dior's existing Holiday ginger bread direction to NYC for a Dior Beauty pop-up.
Dior established a gingerbread theme for their 2022 Holiday campaigns and installations. With the predominant focus being in Europe, I saw an opportunity to create a brand stunt for Dior in NYC, aligning with their existing holiday theme.
Client
Dior Beauty
Year
2022
DIOR 2022 HOLIDAY DIRECTION
Dior transformed Harrods along with other locations into a ginger bread wonderland.
As well, the 2022 edition of the Dior Advent calendar was done by Pietro Ruffo, who has imagined a magical and luxurious world where flowers, constellations, stardust and fantastic beasts mix.
APPROACH + SOLUTION
The stunt will feature a gingerbread structure with doors on 2 faces. The inside will feel like guests have entered a jewel box, decked out in Dior’s star print. Four tables will hold samples of products and a coffee bar will give out Dior cookies and coffee, promoting Dior gifts for the holidays.
