PORTER SOCIAL
IN PROGRESS SENIOR CAPSTONE
The concept is to create a new shopping experience, focusing on the social component. The goal is to deliver an elevated experience for new and existing Net-A-Porter customers, providing positive experiences and further engagement with the brand. Composed of three elements: A Retail Area, Reservable Fitting Rooms, Lounge.
Client
NET-A-PORTER
Year
2023
ABOUT THE COMPANY
Since its launch in June 2000, Net-A-Porter has delivered incredible fashion for incredible women. With more than 800 of the world's most coveted designer brands and new arrivals on the site three times a week. A pioneer of innovation, Net-A-Porter delivers content through its websites, shopping apps and the world of PORTER, speaking to a monthly audience of over 6 million.
THE ELEMENTS
The Retail Area: An inviting retail area, showcasing small designers: Net-A-Porter carries over 800 designers, most of which don't have a physical location in NYC. The retail section of the store would be used to showcase small, new designers.
Reservable Fitting Rooms: A new tab would be added to Net-A-Porter's app where users could reserve a fitting room for 1-6 people with their friends in the same way that tables are reserved on Resy. They would also have the opportunity to add items from their online cart to their fitting rooms, sourced from the nearby warehouse.
Lounge: Daytime cafe/Nighttime Bar, creating an intriguing, secluded lounge area. A reason for guests to extend their social outing without having to leave the space. During the day there would be coffee, shifting to a bar after 5pm.
